Convert Students with 2020 Armor

Convert Students with 2020 Armor

You have a new potential student that walked into your gym, congratulations! (You must have read our other post on acquiring new students )

The founders of 2020 Armor run 6 successful martial art clubs across the United States and Canada with over 1,500 students. We would like to share with you a few tips on how to convert students to members when they walk into your gym using 2020 Armor. You can read our follow up post on retaining your students once they become members.

The top 5 reasons parents enroll kids (13 and under represent 60% of memberships) are Physical Fitness, Confidence Building, Self Discipline, Self-Defense/Bullying Prevention and Media-Influence . Here is how you can leverage 20/20 Armor to address these buying trigger points for parents.

Physical Fitness

When physical fitness becomes fun or something a child can relate to (for example video games) then the barrier for them to join becomes lower. By telling the parents that the child can act out their favorite video game and get physically fit by using 20/20 Armor, you have addressed one of their main concerns for bringing their child to your gym.


When people kick and light up the bars on 2020 Armor, they can instantly see the results of their efforts. When they immediately see the results of their efforts, their confidence increases because they can see their effort has a tangible, unbiased measurement. They can tweak their technique and instantly see the impact of their efforts. This fast feedback loop has been proven to make children try more. Through trying more (i.e. repetition) the student improves more, and so does their confidence.

Self-Defense/Bully Prevention

Many students do not like sparring or are afraid of sparring. Sparring however is one of the best ways to build self defense as it represents combat the closest. Knowing how to physically defend yourself also gives your students the tools or confidence to defend against bullys. By making sparring like a video game with 2020 Armor, you focus the attention on the scoring versus the act of sparring itself. The students are learning – in a safe, controlled way – how to hit and how to take a hit. This will ultimately give the student the tools they need to defend themselves in any situation.


Fostering self-training is great way to instill self-discipline. 2020 Armor comes with 5 one player games that students can play on their own at home. These one player games teach reaction, timing, stamina, control and power. Each of these one player games have 10 different difficulty settings, and the student can progress over time on their own. By letting the parents know that students can train on their own, you have provided an avenue to further address self-discipline outside of class.


Movies and video game influence are a significant reason new students want to join martial arts. Whether its the new marvel comics movie or the newest street fighter movie. Leverage these interests and let the student and parents know that you have programs that mimics these interests. With 2020 Armor you can tell them that you have “Video Game Days” where kids play video games in real life. They are learning martial arts, but they are learning it in a way that is relevant to them. Presenting your program this way helps convert students to members


Sparring package. Cheaper than an XBox!

Many martial art gyms offer equipment packages when a new student joins. Put 2020 Armor vests as part of your equipment package. The cost of one system is cheaper than cheaper than an XBox, Wii or Play Station, and provides a lot more value!

Return On Investment

If you are able to sign up one student, a single 2020 Armor unit pays for itself 4 times over. If you are able to retain one student for an extra 3 months, a single 2020 Armor unit has paid for itself. Leverage the power of instant feedback and gamifying martial arts to grow your business!