About us


OUR STORY

The founders of 20/20 Armor were competitive Olympic Taekwondo National team members. In 2009 (all the founders just recently retired from competition) the sport of Olympic Taekwondo changed from points awarded by human judges to points awarded by electronic sensors on athletes’ equipment.


This change was made to remove the human error and bias that results from such a fast paced and high stakes game. Although the electronic systems have done much to removing human error and bias, they still receive strong criticism from athletes, coaches, referees and spectators alike.

Currently, the system of electronic scoring rewards a very limited body type (tall and lean) and limited techniques (cut kicks) and uses a point system that is difficult to understand. Players who are faster or stronger and who can throw a wider variety of kicks have far lower chance of winning.

Spectators are disengaged because they can not quickly understand what is going on. These limitations make Taekwondo less exciting to watch and less fun to play.

20/20 Armor is a system of equipment and new scoring rules that will drive athletes to perform in a way that keeps the athletes and spectators engaged in the sport. It will allow players of all body types fast, strong, lean and fighting techniques an equal chance to win and uses a scoring method similar to popular video games that is understood in less than 3 seconds by multiple generations – from ages 5 to 55.

The product was born from the need to fix Olympic Taekwondo, but the product has applications and benefits for day to day training for all striking martial arts such as Karate, MMA, Muay Thai, Kick Boxing, Wing Chun and Krav Maga.

 Ali Ghafour | Founder & CEO

Serial entrepreneur (founder of 4 tech companies)
25+ years Taekwondo experience
4x Canadian National Team Member
HBSc Computer Science
https://www.linkedin.com/in/alighafour/

    William Sexton | Founder & COO

    23+ years Taekwondo experience
    6th degree black belt &
    Technical Chair of US Collegiate Taekwondo

      Tony Kook | Director

      Owner & operator of 5 Taekwondo clubs with over 1200 students
      Vice President of Taekwondo Canada

         

        OUR VISION

        To be the standard of impact measurement for all martial arts.

        To be the official scoring system of the Olympics.

        To make Taekwondo into a professional sport.

         

        ADVISORS


        USMAN DILDAR

        WT RELATIONS
        World Taekwondo Federation Vice President & Great Britain Taekwondo Vice President


        ARLENE LIMAS

        GRASSROOTS DEVELOPMENT
        Olympic Gold Medalist – Seoul 1988
        Amateur Athletic Union (AAU) National Coach and Executive Committee Member


        MARKUS KOHLÖFFEL

        PRODUCT ADOPTION
        Adidas Head of Dev. for Electronic Chestguard & IOC Coach for Olympic Solidarity


        DR. PATRICE REMARCK

        COACH REPRESENTATIVE
        Olympian – Seoul 1988
        AAU, African & European Olympic Coach


        DAVID BOWDEN

        MANUFACTURING
        Senior executive with 30+ years experience Specializing in large scale manufacturing


        PROF. CHIN SEUNG TAE

        TAEKWONDO DEVELOPMENT
        3x World Champion – 1993, 1995, 1997 & Taekwondo Professor – Dankook University


        LINDA GALEA

        FINANCE
        CFO and senior executive
        Specializes in sports and manufacturing


        YVETTE YONG

        ATHLETE AMBASSADOR
        World Ranked #1 in WTF Taekwondo
        2x World Champion and 12x Canadian National Team member