Let’s face it… our biggest
club problems are business problems…

Rent is constantly increasing, equipment prices ballooning… profitability is being chipped away

  • Classes are mostly full.. can’t just add more students
  • Can’t add any more new student classes.. can’t easily hire instructors or overuse kid assistants, already overworked
  • Can’t just keep increasing monthly fees Already have an ASP
  • Can’t take a huge dive on cash flow
  • We need NEW ways to get the existing student base to spend more

Some owners Haven’t fully recovered from the pandemic / can’t fill my school all the way up

  • Students don’t stay enrolled as long as they used to
  • Parents are under pressure to take their kids out because of rising costs of inflation
  • I’m only attracting enough to replace those leaving

Competition is ALWAYS in season – if it isn’t winter team sports, then its spring sports or summer vacations

  • How do we not completely lose attendance, attention… and ultimately memberships… to seasonal sports and activities??
PLUS (tell me something I don’t know…)

You have an unavoidable generation-specific problem

The attention span and interest of the new gen alpha kids and their parents is becoming more of a challenge

  • Their world is dominated strictly by DEVICE TIME
  • Parents lose interest faster when they can only capture, and share, so many of the same looking videos
  • Gen Alpha Kids expect instant digital feedback on everything… including their conversations, their exercises and tests at school… their favorite device apps

And you’ve already tried alternatives that didn’t work… like

  • Martial arts conferences and shows Ideas that never get implemented
  • Networking that never turns into anything
  • New Training that never gets transferred into an additional paid program Adding more weapons Long lead time of genuinely learning an additional art, or weapon, to add to the mix PLUS Higher potential liabilities from mistakes that comes with it
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